Seratin Hair Expert Shampoo reconstructs & preserves hair strength for stronger, rejuvenated hair. Intensely cares the hair for a smooth & supple result. The formula with Keratin complex, containing plant-based proteins and active botanical concentrate, and shea butter, with natural lipids, works in two ways to build healthier, stronger hair and protect from future damage. Smoothens the hair fibre for long-lasting frizz control and luminous shine. Provides stronger, healthier hair with no weigh down. Hair’s strength reconstructed from root to tip. Free of silicone, paraben or dye.